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A Little About Us

We aren't mindless drones...

Youlaunch is just plain passionate about email marketing!  We began nearly eleven years ago as a response to the poorly managed opportunity available to drive marketing results via email.  As true marketers, we were fed-up with the mediocre and "ho-hum" attitude given by upper management to the awesome potential of this medium.  Most organizations today "go through the motions" with their email campaigns--using the shotgun approach to targeting their lists.   At Youlaunch we do things a bit differently.  By mixing consultative guidance with our creative moxie and robust technology platform, we help your organization launch email campaigns that deliver maximum impact utilizing the optimum message, timing, creative pizzazz, and call-to-action, laying the groundwork for a long-term, fruitful relationship with your customers.

Why Use Email?

Most of us don't truly know our customers like we should.  Hyper-targeted email solutions will help uncover specific needs and wants of your customer base.

As more and more people are utilizing the internet as a primary method for communication, opportunities exist for savvy organizations to harness the power of this medium to market their products or services. Unfortunately, the past several years have not been kind to email communicators and recipients alike. As any new medium, boundaries for use are still in their infancy and open to many interpretations. Fortunately the passing of the Can Spam Act in 2003, helped safeguard and provide a legal framework for consumers against habitual email violators, and in doing so paved the way for legitimate, targeted, opt-in, email marketers like YouLaunch.

YouLaunch strictly abides by the recent Can Spam Act and utilizes an opt-in communication model that builds close affinity with your customers. Opt-in email is powerful because your customer or prospect has agreed or requested access to future information from you. Already, you can sense that the product or service that you are selling has struck a chord with your opt-in list of customers/prospects. Your job now is to nuture and build these relationships into a profitable business base that will yield benefits for years to come.


Jarrod Krug Written on Friday, 28 September 2007 07:39 by Jarrod Krug

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